The most important characteristic of radio is that it can be employed easily, which means that radio can be listened to while doing household chores… Radio is a popular mass communication medium employed in Development Communication (DevCom). This is because radio can easily reach people in remote areas and because of its cheap price the local population can afford to buy radio receivers. Furthermore, listening to radio does not require internet access nor electricity: a universal medium accessible to all. In the DevCom context, there are three types of radio broadcasting: 1.Rural radio - refers to a specific central radio station reaching or transmitting to a particular rural area. 2 . Community radio - refers to radio programs that are produced locally and are transmitted to a specific community by means of loudspeakers or via 3 . Compact discs (CDs), which are employed for community use or for recording radio programs on issues that may concern the community. The mos...
Mass Communication Today