MCommToday

Communication models, approaches and theories are valuable because they are employed as a framework in the design of a communication campaign… Communication models are conceptual models used to explain and describe human communication . Communication models, approaches and theories are the foundation around which communication practitioners build ideas on how to effectively transmit the message they would like to convey to the target audience. Communication models and approaches facilitate the work of communicators because they provide ideas on how individuals react to different types of communication stimulus, and they offer ideas on possible consequences that may result when participants in a communication process employ a communication style or shift to another communication style. Communication models and approaches likewise provide practitioners an idea on how to obtain engagement, collaboration and participation from the target audience in order to achieve communication goals. ...

Mastering communication models and theories can help communicators and scholars gain ideas on how messages are constructed, disseminated and received and how various factors influence the effectiveness of communication. Communication is a dynamic process that involves diverse components and relationships. Over the years, scholars have developed various models that serve as a lens through which scholars can examine and understand how the communication process unfolds. Furthermore, each communication model provides a visual representation that facilitates understanding of the relationships between communicators, messages, channels and audiences. Mastering communication models and theories can help communicators and scholars gain ideas on how messages are constructed, disseminated and received and how various factors influence the effectiveness of communication. The Key Communication Models and Theories are the following: . Linear Model - is a one-way type of communication. This views...