A meme is an idea, a behavior or style that stays in the minds of individuals and, eventually, modifies it… A meme is an idea, a behavior or style that stays in the minds of individuals and, eventually, modifies it. This tiny piece of information can take the form of a picture, an action, a sequence of words or an expression (e.g. Pres. Barrack Obama’s, “yes, we can!”). Memes are self-replicating patterns within a culture. It makes use of our minds to be emulated. It was the evolutionary biologist Richard Dawkins who introduced the term “meme.” In the book, The Selfish Gene (1976), he asserted that memes could spread like a virus, influencing people’s behavior. In the field of Development Communication, a message/information that has been conceptualized to take the form of a meme may have the following advantages: . A meme facilitates message dissemination. A meme is similar to a commercial spot, the refrain of a song, an echo in a canyon. It grabs the attention of the people, provo...
A radio ad should contain only one principal message in order to be effective. This message should also be mentioned and repeated several times within the ad… A communication material like a radio ad is an audio marketing message transmitted over the radio or other streaming platforms. The primary scope or a radio ad is to promote products or services or simply to transmit a single message. Radio ads usually last 15-60 seconds and they employ voice overs, music and sound effects to make it more appealing and to capture the attention of the target audience. A radio ad is produced in three stages: pre-production, production, testing and evaluation of the material. A. Pre-production stage – the editorial staff prepares the script of the radio ad bearing in mind the following considerations: 1. Discussion among the editorial staff – the editorial staff meets for brainstorming. The focus of this is to understand all the aspects related to the radio ad being produced (e.g. what the se...