MCommToday

Development communication makes use of strategic communication such as mass media, community participation and social marketing to foster behavioral change… Development Communication (DevCom), according to the Filipino academic Dr. Nora C. Quebral, is “the art and science of human communication applied to the speedy transformation of a country and the mass of its people from poverty to a dynamic state of economic growth that makes possible greater social equality and the larger fulfillment of human potential.” DevCom is a powerful tool that can boost the success of development projects because it makes use of strategic communication such as mass media, community participation and social marketing to relay information to the target audience and to primarily foster behavioral change that impede development. Development is a complex process and it takes more than education, awareness and information sharing to foster it. Most often it is vital to seek behavioral change, get rid of long-e...

The popularity of social media surged in the 2020s, transforming from simple online communities to valuable channels of communication… Social media refers to a web based form of mass media communication on which individuals can create an account and through which they can send messages, share information, ideas, photos or even videos to a selected group of people. The popularity of social media surged in the 2020s, transforming from simple online communities to valuable channels of communication employed for educational purposes, advocacy, professional networking, marketing and social change. Data from Statista revealed that as of October 2025, the most used social media platforms are owned by Meta: Facebook with over 3 billion users, followed by WhatsApp and Instagram with both 3 billion users. YouTube owned by Alphabet Inc. is a popular video sharing platform with about 2.5 billion users. Reasons why people use social media platforms : .Information and news sharing - social ...

SEO copywriting refers to the effective use of keywords or keyword phrases into content that correctly describe the business or the merchandise (the message) to promote this to Internet users… SEO copywriting is a process that involves knowledgeable textual development of a page of a website in an effort to reach the first page of search engine results. This process is employed by communication practitioners who wish to enhance the visibility of a website and, as a consequence, to boost and reach communication goals. Considering that the Internet connects billions of people globally and is central in this Information Age, mastering SEO copywriting is vital because more and more companies are making use of online based platforms or channels to promote their message to the target audience The objective of a SEO copywriter is not only to craft unique and compelling content but also to make use of keywords or keyword phrases that correctly describe the business or the merchandise (the me...

Culture and communication are closely connected because culture is formed via the ongoing and dynamic communication process… Encyclopedia.com defines “culture” as the collection of beliefs, language, attitudes, folklore, habits, rituals and customs that unite and accord a common identity to a group of individuals in a particular point in time. The American philosopher and educational reformer John Dewey defines communication as the “sharing of experience till it becomes a common possession” thus modifying the disposition of both parties who partake in such a process. All social units such as families, groups and organizations develop a culture. A two person type of relationship such as friendships or romantic relationships can also develop a culture over a certain period of time. Friends and partners can establish their own shared experiences, habits, speech patterns that make such a relationship diverse from others. Culture and communication are directly intertwined. Their relatio...