MCommToday

Air pollution may be caused by natural or human-made sources. Sources of air pollution may be classified into stationary, mobile and area... Statement of the Issue Air pollution is one of the most pressing challenges that Metro-Manila is facing today. According to the report released by the Department of Environment and Natural Resources’ Environment and Management Bureau (DENR-EMB), the air quality situation in the National Capital Region in the first quarter of 2015 was even worse than that of the end of 2014 (as cited in Metro-Manila’s Air…, 2015). While the maximum safe level of total suspended particulates (TSP) of air pollutant concentration was 90 micrograms per normal cubic meter (ug/NCM), monitoring data revealed that the total TSP reached 130 ug/NCM, higher than the 106 per normal cubic meter recorded at the end of 2014. The World Health Organization 2006 Report showed that, pollution, especially from airborne particulate matter (PM), has serious adverse health effects whic...

With the onset of the Information and Communication Technology (ICT), radio broadcasting is changing nature while it continues to uphold its primary purpose to inform and to entertain listeners… The radio has long been considered a valuable and functional instrument in reaching people living in remote areas of the world. This is because radios are cheap to buy, easy to manage and very portable. You can, in fact, listen to a radio wherever you are, at home while cooking, washing dishes or ironing clothes. You can listen to a radio outdoors, while driving a car or even while running for an errand. Challenges related to the use of radio are real and concrete. The choice of suitable airing time and the difficulty for broadcasters to capture and hold the listener’s attention to what is being discussed in a radio program are concerns that could determine the program’s success or failure. Nevertheless, in spite of these challenges, the radio can without doubt provide listeners usefu...

The impact of Information and Communication Technology (ICT) is visible in many different aspects of the print industry. In the past, printing was a time-honored and laborious process… The printing press, a revolutionary communication tool to spread information and knowledge to a much broader audience has evolved over time, adapting to the needs of the global society. From Johannes Gutenberg’s first movable type of printing press in 1440, the advent of the Information and Communication Technology (ICT) has permitted the traditional method of printing to change connotations, paving the way for the computerization, mechanization, and automation of the whole printing process. The impact of  ICT is visible in many different aspects of the print industry. In the past, printing was a time-honored and laborious process. It was the end-result of the work of a number of skilled operators. It was a world of craftsmen and very expensive machines. Printing a communication material ...

Development communication makes use of strategic communication such as mass media, community participation and social marketing to foster behavioral change… Development Communication (DevCom), according to the Filipino academic Dr. Nora C. Quebral, is “the art and science of human communication applied to the speedy transformation of a country and the mass of its people from poverty to a dynamic state of economic growth that makes possible greater social equality and the larger fulfillment of human potential.” DevCom is a powerful tool that can boost the success of development projects because it makes use of strategic communication such as mass media, community participation and social marketing to relay information to the target audience and to primarily foster behavioral change that impede development. Development is a complex process and it takes more than education, awareness and information sharing to foster it. Most often it is vital to seek behavioral change, get rid of long-e...