MCommToday

Communicating with people of different cultural systems can become challenging, misunderstanding may happen because of cultural barriers... With the advent of the digital technology, communication has transformed into a global one. As advances in the Information and Communications Technology (ICT) continue to revolutionize every aspect of modern life, it is expected that individuals are prepared to communicate not only with people who are similar to themselves, but also with the global world. With about 6.12 billion people using the Internet for trading, business, migration and social networks, the era of global communication is likely to remain, directing, regulating and modifying how people see, interact and communicate within their communities and with people of diverse cultures, beliefs, sets of values and behaviors. Communicating with people of different cultural systems can become challenging, even frustrating at times. Misunderstandings in basic human interaction may happe...

The popularity of social media surged in the 2020s, transforming from simple online communities to valuable channels of communication… Social media refers to a web based form of mass media communication on which individuals can create an account and through which they can send messages, share information, ideas, photos or even videos to a selected group of people. The popularity of social media surged in the 2020s, transforming from simple online communities to valuable channels of communication employed for educational purposes, advocacy, professional networking, marketing and social change. Data from Statista revealed that as of October 2025, the most used social media platforms are owned by Meta: Facebook with over 3 billion users, followed by WhatsApp and Instagram with both 3 billion users. YouTube owned by Alphabet Inc. is a popular video sharing platform with about 2.5 billion users. Reasons why people use social media platforms : .Information and news sharing - social ...

Technological advancement has opened the door to new digital media channels or platforms such as social media, podcasts and videos and streaming services, allowing media consumers to experience innovative and more engaging ways to consume content…. The media landscape is undergoing remarkable changes driven by advancements in Information and Communication Technologies (ICTs), thus affecting news and information distribution methods. These changes have altered consumer behavior on news and information consumption as well as the strategies media companies are using to be competitive in this evolving world. An important factor in this transformation has been the swift progress of digital technologies. The shift from the traditional media outlets to digital platforms has altered the manner in which news and information or content is created, distributed and consumed. With the rise of high speed internet, smart phones, tablets and modern personal computers, media companies now have the capa...

As society evolves and with the advancements of technology, mass communication has gone through a lot of transformations. Modern mass communication began with the printing press… Mass communication is the process of disseminating information to a large audience by means of mass media. Mass media refers to the technology used to reach the target audience. Types of mass media are the following: 1. broadcast media (radio and television) 2. print media (newspapers, magazines, books and pamphlets) 3. social media (internet based platforms like Facebook, YouTube, websites, etc). The objectives of mass communication are to inform, educate, entertain and to shape public opinion. Areas like journalism, public relations, advocacy and advertising employ mass communication to reach their target audience. As society evolves and with the advancements of technology, mass communication has gone through a lot of transformations. Modern mass communication began with the printing press: invented by ...