MCommToday

The popularity of social media surged in the 2020s, transforming from simple online communities to valuable channels of communication… Social media refers to a web based form of mass media communication on which individuals can create an account and through which they can send messages, share information, ideas, photos or even videos to a selected group of people. The popularity of social media surged in the 2020s, transforming from simple online communities to valuable channels of communication employed for educational purposes, advocacy, professional networking, marketing and social change. Data from Statista revealed that as of October 2025, the most used social media platforms are owned by Meta: Facebook with over 3 billion users, followed by WhatsApp and Instagram with both 3 billion users. YouTube owned by Alphabet Inc. is a popular video sharing platform with about 2.5 billion users. Reasons why people use social media platforms : .Information and news sharing - social ...

SEO copywriting refers to the effective use of keywords or keyword phrases into content that correctly describe the business or the merchandise (the message) to promote this to Internet users… SEO copywriting is a process that involves knowledgeable textual development of a page of a website in an effort to reach the first page of search engine results. This process is employed by communication practitioners who wish to enhance the visibility of a website and, as a consequence, to boost and reach communication goals. Considering that the Internet connects billions of people globally and is central in this Information Age, mastering SEO copywriting is vital because more and more companies are making use of online based platforms or channels to promote their message to the target audience The objective of a SEO copywriter is not only to craft unique and compelling content but also to make use of keywords or keyword phrases that correctly describe the business or the merchandise (the me...

Culture and communication are closely connected because culture is formed via the ongoing and dynamic communication process… Encyclopedia.com defines “culture” as the collection of beliefs, language, attitudes, folklore, habits, rituals and customs that unite and accord a common identity to a group of individuals in a particular point in time. The American philosopher and educational reformer John Dewey defines communication as the “sharing of experience till it becomes a common possession” thus modifying the disposition of both parties who partake in such a process. All social units such as families, groups and organizations develop a culture. A two person type of relationship such as friendships or romantic relationships can also develop a culture over a certain period of time. Friends and partners can establish their own shared experiences, habits, speech patterns that make such a relationship diverse from others. Culture and communication are directly intertwined. Their relatio...

Technological advancement has opened the door to new digital media channels or platforms such as social media, podcasts and videos and streaming services, allowing media consumers to experience innovative and more engaging ways to consume content…. The media landscape is undergoing remarkable changes driven by advancements in Information and Communication Technologies (ICTs), thus affecting news and information distribution methods. These changes have altered consumer behavior on news and information consumption as well as the strategies media companies are using to be competitive in this evolving world. An important factor in this transformation has been the swift progress of digital technologies. The shift from the traditional media outlets to digital platforms has altered the manner in which news and information or content is created, distributed and consumed. With the rise of high speed internet, smart phones, tablets and modern personal computers, media companies now have the capa...