MCommToday

The impact of Information and Communication Technology (ICT) is visible in many different aspects of the print industry. In the past, printing was a time-honored and laborious process… The printing press, a revolutionary communication tool to spread information and knowledge to a much broader audience has evolved over time, adapting to the needs of the global society. From Johannes Gutenberg’s first movable type of printing press in 1440, the advent of the Information and Communication Technology (ICT) has permitted the traditional method of printing to change connotations, paving the way for the computerization, mechanization, and automation of the whole printing process. The impact of  ICT is visible in many different aspects of the print industry. In the past, printing was a time-honored and laborious process. It was the end-result of the work of a number of skilled operators. It was a world of craftsmen and very expensive machines. Printing a communication material ...

Development communication makes use of strategic communication such as mass media, community participation and social marketing to foster behavioral change… Development Communication (DevCom), according to the Filipino academic Dr. Nora C. Quebral, is “the art and science of human communication applied to the speedy transformation of a country and the mass of its people from poverty to a dynamic state of economic growth that makes possible greater social equality and the larger fulfillment of human potential.” DevCom is a powerful tool that can boost the success of development projects because it makes use of strategic communication such as mass media, community participation and social marketing to relay information to the target audience and to primarily foster behavioral change that impede development. Development is a complex process and it takes more than education, awareness and information sharing to foster it. Most often it is vital to seek behavioral change, get rid of long-e...