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Showing posts from March, 2026

4 Basic Types of Communication

Communication is a constant part of everyday life and when it occurs it is always one or a combination of the four basic types of communication… It is always a must to bear in mind that whenever you are writing a verbal report on malnutrition to be disseminated among local government officials or doing fieldwork among farmers in the rural areas, communication is always a combination of the 4 basic types of communication. Knowledge of the types of communication can facilitate you in planning a communication campaign, its implementation and most of all, in the evaluation of how communication efforts are going. Mastering these can also prevent misunderstanding and can help build strong personal and professional relationships with other individuals. The four basic types of communication are the following: . Verbal communication - it happens when an individual talk to another individual or a group of people. With the onset of the information and communication technologies (ICTs) verbal com...

Definition of Communication in the 21st Century

Communication is the “exchange of facts, ideas, opinions or information by two or more people”. This exchange can happen via the written word, verbal or even by gestures… Communication came from the Latin word “communicare ” meaning “to share” or “to be in relation with”. “Communicare”  is a derivative of the word “commune” (“cum” = common or of the community and “munies” = office, appointment or task, responsibility) which means “someone who takes responsibility for the community”.  The Latin word “communicare”, therefore,  denotes more than an exchange or transmission of information between one person to another. It is a social expression, which main goal is to prioritize values at the service of the community or for a cause. It is not enough to express, write or produce audiovisual media to communicate, but communication only happens when the information or message being transmitted is understood and is used to create knowledge among people. In the modern world, Willia...